ARTIFICIAL INTELLIGENCE AND ALGORITHMIC SOLUTIONS IN THE SOCIAL SPHERE

Abstract

In the last decade, the diffusion of digital innovations in the social group of young people has occurred at an accelerated pace. The article denotes an analysis of the attitude of young people to the idea of applying social ratings as one of the areas of application of artificial intelligence (AI) and algorithmic management practices in the social sphere. The empirical object of analysis was representatives of student youth in three countries. More than half of respondents in all regions indicated that the impact of AI technologies on people’s lives will have both positive and negative consequences. An analysis of the model situation—the possibility of widespread use of social ratings—records that about a third of respondents in all regions supported this idea. In the capital, most respondents did not approve of the idea of introducing social rating algorithms, while in other regions most respondents found it difficult to assess this issue. There is a significant rise in the level of support and perceptions of assessments of social rating algorithms as far as one moves away from the capital. The general digital advancement of some regions is accompanied by advancement in the explanations about the ambiguous social consequences of the use of AI and algorithmic solutions. It leads to greater caution among respondents in assessing the prospects of these technologies. The results of multivariate statistical analysis show that the differentiation of support/non-support for the idea of widespread application of social ratings is associated with general attitudes towards new technologies, features of digital media consumption, value orientations, and certain characteristics of social demographics.